John Deere's Chief Tractor Officer: Revamping Agri-Marketing
Chief Tractor Officer: John Deere's Social Media Plow John Deere, a name synonymous with powerful tractors and traditional farming, recently unveiled a surprisingly modern marketing strategy: the Chief Tractor Officer (CTO). This isn't your grandfather’s agricultural marketing; it's a bold experiment using social media influencers to connect with younger farmers and showcase sustainable agricultural practices. Think influencer marketing, but with significantly more horsepower. The initiative aims to revitalize the brand's image and attract a new generation of farmers, a demographic often missed by more traditional marketing campaigns....